Titel | Maybe Baby |
Agentur | Grey London |
Kampagne | Unborn Baby |
Werbende | British Heart Foundation |
Marke | BHF |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 5 |
Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
Story | In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara. Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited. |
Medientyp | Fernsehen |
Länge | |
Spezialeffekte | Digital Domain |
Post-Produktion | Digital Domain |
Creative Director | Vicki Maguire |
Texter | Clemmie Telford |
Art Director | Lex Down |
Kaufmännischer Geschäftsführer | Eve Bulley |
Kundenbetreuer | Grant Paterson |
Account Executive | Isaac Hickinbottom |
Agency Producer | Vanessa Butcher |
Etat-Planer | Ruth Chadwick |
Medienagentur | PHD London |
Medienplaner | Monica Majumdar |
Regisseur | Chris Milk |
Cutter | Brian Miller |
Filmproduzent/Produzent | Ben Schneider |
Filmproduzent/Produzent | Sam Storr |
Audio-Postproduktion | Grand Central |
Produktionsfirma | RadicalMedia |
Managing Partner | Sarah Jenkins |
Creative Producer | Gemma Hose |
Cutter | Logan Hefflefinger |
Spezialeffekte | Janelle Croshaw |
Ton | Vampire Weekend |