INCUCAI x Sony Music - "Through Your Eyes"

VML (formerly WT)

VML (formerly WT) Buenos Aires, Argentinien

Awards

9983

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: INCUCAI x Sony Music
Länder: Argentinien

Werbende: INCUCAI

Titel	Through Your Eyes
Agentur	VML (formerly WT)
Kampagne	Through Your Eyes
Werbende	INCUCAI
Marke	INCUCAI x Sony Music
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 2
Geschäftsbereich	Blut-/Organspende
Philosophie	To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations.
Medientyp	Musikvideos
Länge	41 seconds
Mehr Informationen	WWW.THROUGHYOUREYES.SITE
Regional Chief Creative Officer	Dany Minaker
Regional Chief Creative Officer	Patán Tarazaga
Creative Director	juan ignacio calvo
Creative Director	Matias Martty
Texter	Nicolas De Michele
Art Director	Francisco Cerutti
Designer	Federico Alfonso
Produktionsleitung	Maite Orlievsky
Social Media Strategy	Gabriela Gardini
Etatdirektor	Carolina Graziano
Etatdirektor	Sofi Amestoy
Direktor Technologie	Mercedes Aizawa
Technische Leitung	Javier Corra
Developer	Pablo Mendoza
Project Manager Lead	Bárbara Laffue
Projektmanager	Julián Leonetti
Qa Team	P. Lopez Reyes
Qa Team	J. Laurito
Communications Director	Roxana Fontana
Public Relations	Ale Routurou
Public Relations	Pablo Rabotnikof
Digital Marketing Director	Anibal Marquez
Geschäftsführer	Damian Amato
Geschäftsführer	Agustin Sarricchio
PR Agency	AdverPR
PR Director	Natalia Rodoni
PR Account Director	Silvina Caballero
Produktionsfirma	The Movement
Regisseur	Renderpanic
Regisseur	AGUSTIN ALBERDI
Executive Producer	Juan Manuel Cuervo
Filter Design	Tomas Tokkyto Posse
Social Media Agentur	Media Lab