| Titel | Helmet |
| Agentur | DDB Group Aotearoa |
| Kampagne | Blackcaps Vs Pakistan |
| Werbende | New Zealand Cricket |
| Marke | New Zealand Cricket |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 12 |
| Geschäftsbereich | Sportmannschaft, Sportereignisse |
| Slogan | The only international Cricket Tour for a very, very long time |
| Story | Unfortunately, this year's International season is one of the shortest ever, with just one team touring the country. Miss the Pakistan Tour and it's nothing but rugby for a bloody long time. |
| Problem | With the Rugby World Cup being held in New Zealand next year, the country as a lot of Rugby to look forward to. That's great unless you're a cricket fan. |
| Medientyp | Außenwerbung |
| Executive Creative Director | Toby Talbot |
| Art Director | James Tucker |
| Texter | Simon Vicars |
| Fotograf | Mat Baker |
| Kundenbetreuer | Brad Armstrong |
| Kundenbetreuer | Scott Wallace |
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