Procter & Gamble - "The Talk (120s)"

BBDO New York

BBDO New York New York, Vereinigte Staaten von Amerika

Awards

23912

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Procter & Gamble
Länder: Vereinigte Staaten von Amerika

Werbende: Procter & Gamble

Titel	The Talk (120s)
Agentur	BBDO New York
Kampagne	The Talk
Werbende	Procter & Gamble
Marke	Procter & Gamble
Posted	April 2018
Geschäftsbereich	Haushaltsprodukte & Pflege
Story	For black parents, “The Talk” is not about the birds and the bees. It is a must-have conversation in which parents prepare their children to face a world with racial bias, and protect them from racial bias’ harmful effects.;P&G wanted to find ways to authentically connect with African-American consumers and use its advertising voice for good and growth. So, “The Talk” campaign was created.;Traditional, more granular KPIs seemed minute when measured against the potential of a broader cultural impact for good. Therefore, the campaign’s success would be measured not only by the amount of people it reached, but most importantly, the quality of the conversations it inspired.
Medientyp	Fernsehen & Kino
Länge	118 seconds
Produktionsfirma	The Corner Shop
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Creative Director	Marcel Yunes
Creative Director	Rick Williams
Stellvertretender Creative Director	Nedal Ahmed
Stellvertretender Creative Director	Bryan Barnes
Director of Integrated Production	David Rolfe
Executive Producer	Dan Blaney
Senior Producer	Whitney Collins
Executive Music Producer	Melissa Chester
Gruppenplanungsdirektor	Sangeet Pillai
Kundenbetreuer	Anita May
Regisseur	Malik Vitthal
Direktor Fotografie	Lasse Frank
Direktor Fotografie	Anna Hashmi
Herstellungsleiter	Stephen Love
Herstellungsleiter	Blake Pickens
Produktionsleitung	Jessica Miller
Produktionsdesigner	Wynn Thomas
Kostüme	Isis Mussenden
Redaktionsbüro	Work Editorial
Lead Editor	Rich Orrick
Cutter	Theo Mercado
Cutter	Erica Thompson
Filmproduzent/Produzent	Jamie Lynn Perritt
Produktionsfirma	Pulse Music NY
Music Producer	Steve Grywalski
Komponist	Julia Piker
Komponist	Dan Kuby
Sounddesigner	Trinite Studios
Sounddesigner	Brian Emrich
Mixer	Heard City
Mixer	Phil Loeb
Mixer	Keith Reynaud
Executive Producer	Dan Kuby
Filmproduzent/Produzent	Sasha Awn
Filmproduzent/Produzent	Andi Lewis
Spezialeffekte	The Mill NY
Coloring	Company 3
Kolorist	Sofie Borup
Filmproduzent/Produzent	Sophie Mitchell
Filmproduzent/Produzent	Clare Movshon
Filmproduzent/Produzent	Alex Lubrano
Executive Producer	Rachael Trillo
2D-Lead	Jeff Robins
Multicultural Strategic Communications	Egami Consulting Group
Website	Barefoot Proximity
Collateral	Burrell Communications
Medienagentur	Hearts & Science