Keith Reynaud
Sounddesigner at Heard City
New York, Vereinigte Staaten von Amerika
TitelOverexplain
Agentur
Kampagne Overexplain
Werbende Mars, Inc.
Marke Snickers Almond
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 4
Geschäftsbereich Schokoriegel
Story This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND.
Medientyp Social Media
Länge
Gruppenplanungsdirektor
Planning Director
Senior Communications Planner
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Agency Executive Producer
Direktor Fotografie
Redaktionsbüro
Kolorierung
Mixer
Music Prod Company
Group Executive Producer
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Cutter
Texter
Art Director
Creative Director
Creative Director
Regisseur
Produzent
Produzent
Executive Producer
Executive Producer
Executive Producer
Executive Producer
Produktionsfirma
Digitalkünstler
Digitalkünstler
Direktor Fotografie

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