AdForum
Seamus Higgins
Seamus Higgins
VP, Chief Creative Officer, APAC at R/GA
North Sydney, Australien
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TitelVRecruitment
Agentur
Kampagne VRecruitment
Werbende Australian Defence Force
Marke Australian Defence Force
PostedNovember 2017
Geschäftsbereich Beamter, Wehrmacht und Polizei Einstellung
Philosophie To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers.

The problem is the next generation doesn’t see the military as a smart career.

Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions.

Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner.

More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.
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Agency
Account Director
Digital Account Director
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Digital Strategy Director
Strategist
Managing Director
Executive Creative Director
Executive Creative Director
Direktor Digitale Kreation
Direktor Digitale Kreation
Texter
Art Director
Head of Design
Designer
Deisgner
Deisgner
Print Team Lead
Producer
Director of Applied Technology
Development Lead
Game Design
Visual Lead
Game Design
Technology Production Assistant
Applied Technologist
Developer
3D Artist
3D Artist
3D Artist
VFX-Künstler
VFX-Künstler
Tonstudio
Audioingenieur

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