Seamus Higgins
VP, Chief Creative Officer, APAC at R/GA
North Sydney, Australien
TitelThe Bottom 100
Agentur
Kampagne The Bottom 100
Werbende FFP
Marke The Fund for Peace
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 12
Geschäftsbereich Gemeinnützige Organisationen
Philosophie This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR.
Ergebnis The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels.
Medientyp Case Study
Länge
Executive Creative Director
Executive Creative Director
Executive Creative Director
Texter
Texter
Texter
Art Director
Art Director
Head of Design
Designer
Client Business Sector
Kundenbetreuer
Print Lead
Designer
Designer
Designer
Designer
Designer
Designer
Studio Artist
Studio Artist
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Developer (Front and Back)
Social Content
Social Content
Head of Experience
Digital Producer
Digital Producer
Tech Lead
Tech Lead
Tech Lead
Director
Director
Director
Tester
Trading Manager
Chief Executive Officer (CEO)
Head of Consumer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Produktionsleitung
Producer
Editor
Retoucher
Stylist
Geschäftsführer

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