adidas - "Y-3 - Spring-Summer 2017 Campaign Video"

Blackrose NYC New York, Vereinigte Staaten von Amerika

9742

Marke: adidas
Länder: Vereinigte Staaten von Amerika

Werbende: adidas

Titel	Y-3 - Spring-Summer 2017 Campaign Video
Agentur	Blackrose NYC
Kampagne	Y-3 Spring/Summer 2017
Werbende	adidas
Marke	adidas
Posted	Januar 2017
Story	Sonic Union mix engineer Brian Goodheart reunites with director Robert Broadhurst to bring the futuristic aesthetic of the Adidas Y-3 Spring/Summer 2017 collection to life in a surreal new campaign film from Blackrose NYC. Written and directed by Broadhurst, the story unfolds in a sleek, dystopian universe as two protagonists face off against an oppressive surveillance regime. The artist Son Lux provides an eerie, dreamlike score that amplifies the artful mosaic of stylized, impressionistic scenes that showcase the brand’s futuristic sportswear, footwear and signature color palette. “The SS17 collection had a specific cinematic feeling that all I wanted to do was build a beautiful world around it and let it emanate this strange and hopefully entertaining story,” Noted director Robert Broadhurst. “I was incredibly lucky that Blackrose and Y-3 loved the concept and gave it so much support – that’s the greatest part of working with a forward-looking brand, especially as a new director. It was exciting to explore some of the contemporary anxieties that I find really enrich Yohji Yamamoto’s famous notion of ‘clothing as armor.’ And, as with all things sci-fi, the sound design and mix were particularly vital to the film. Brian worked his magic to elevate it beyond the high standard we had achieved the last time around and once again helped refine story through sound.” This is a recurring collaboration between Goodheart and Broadhurst, having previously collaborated on the recent Y-3 Autumn/Winter 2016 campaign film.
Medientyp	Fernsehen
Länge	150 seconds
Kolorierung	Freefolk
Ton	Sonic Union
Regisseur	Robert Broadhurst
Filmproduzent/Produzent	Kori Shadrick
Direktor Fotografie	Aaron Platt
Musik	Son Lux
Kolorierung	Paul Harrison
Spezialeffekte	John Shafto
UI-Designer	Toros Kose
Mixer	Brian Goodheart
Sounddesigner	Owen Shearer
Studio Direktor	Justine Cortale
Scheduling Producer	Pat Sullivan
Set Design	Anthony Asaro