Titel Changing the game
Agentur
McCann New York
Kampagne
Changing the game
Werbende
Microsoft XBOX
Marke
XBOX
Datum der ersten Ausstrahlung/Veröffentlichung
2019
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Story As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds.
Medientyp
Interaktiv
Länge 131 seconds
Tonproduktion
Sonic Union
Production Company
Hungry Man
Corporate Vice President of Brand
Kathleen Hall
GM, Global Advertising
Deanna Singleton
Director, Global Advertising
Stacey Terrien
Werbeleiter
Ron Schott
Werbeleiter
Hannah Westing
Werbeleiter
Jenny Leahy
Werbeleiter
Veronica Mao
Werbeleiter
James Shields
Brand Manager
Craig McNary
Chief Creative Officer
Sean Bryan
Executive Creative Director
David Banta
Stellvertretender Creative Director
Will Montgomery
Stellvertretender Creative Director
Martha West
Senior Art Director
Julie Koong
Texter
David Cappolino
Kreative Technologie
Alicia Foor
Business Leader
Kevin Nelson
Executive Account Director
Tina Galley
SVP, group account director
Rosemary Calderone
Etatdirektor
Pat Six
Account Supervisor
Kyle Ross
Chief Communications Officer
Jeremy Miller
EVP Global Strategy Director
Joanna Schwab
SVP, Group Strategy Director
Eldad Heilweil
Director of Social Strategy
Jordan Berger
Head of Integrated Production
Carolyn Johnson
Produzent
Rebecca Magner
SVP Director of project Management
Stella Warkman
Projektmanager
Jessica Jacobson
SVP Executive Music Producer
Eric Johnson
Music Business Manager
Sam Belkin
Business-Manager
David Halberstadt
Regisseur
Bryan Buckley
2nd Unit Director
Alex Gorosh
Executive Producer
Mino Jarjoura
Executive Producer
Caleb Dewart
Executive Producer
Kevin Byrne
Executive Producer
Dan Duffy
Produzent
Matt Lefebvre
Associate Producer
Peter Bunstein
Assistant Director
Pierre Cailliarec
DP
Scott Henriksen
Redaktionsbüro
Rock Paper Scissors NY
Cutter
Damion Clayton
Assistenzredakteur
Alexandra Debricon
Managing Editor
Eve Kornblum
Editorial Producer
Lisa Barnable
Craft, Editor
Mike Distelkamp
Craft, EP
Karen Hennegan
Craft, Producer
Lane Karas
Craft, Producer
Michael Berkman
Craft, Producer
Russell Greene
Craft, Assistant Editor
John Gerardi
Craft, Color
Benny Karas
Craft, Flame Artist
David Sullivan
Craft, Audio Mix
Brian Losch
Flame Producer
Barbara Kontarovich
Flame Artist
Edward Reina
Flame Assistant
Sydney Botie
Kolorierung
Sofie Borup
Produktionsfirma
JSM Music
Komponist
Joel Simon
Komponist
Jason Krebs
Executive Music Producer
Jeff Fiorello
Sound Engineer
Michael Marinelli
Produzent Ton
Justine Cortale