Play Sports - "The Preroll Football Match"

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgien

6315

Titel	The Preroll Football Match
Agentur	TBWA\Brussels
Kampagne	The Preroll Football Match
Werbende	Play Sports
Marke	Play Sports
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 7
Geschäftsbereich	Kultur, Freizeit & Sport
Story	To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend.
Medientyp	Pre-Roll
Länge	97 seconds
Creative Director	Jeroen Bostoen
Art Director	Greg Van Buggenhout
Texter	Olaf Meuleman
Head of Digital	Gert Pauwels
Web Developer	Diederik Van Remoortere
Kundenbetreuung	Jochen De Greef
Kundenbetreuung	Tom Eilers
Kundenbetreuung	Max Fauconnier
Projektmanager Digital	Ken Kools
Projektmanager Digital	Stijn Dupas
Media Director	Christine Brone
Digital Strategy Director	Wouter Van Den Ameele