Titel | Dream Number |
Agentur | Impact BBDO |
Kampagne | Dream Number |
Werbende | Loto Libanais |
Marke | Loto Libanais |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 2 |
Geschäftsbereich | Lotterie & Glücksspiele |
Philosophie | We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations. |
Medientyp | Interaktiv |
Länge | |
Chief Creative Officer | Paul Shearer |
Executive Creative Director | Ali Rez |
Art Director | Bijoy Purayil |
Creative Director | Sarah Berro |
Stellvertretender Creative Director | Ben Griffiths |
Texter | Rohan Kodialbail |
Senior Art Director | Johannes Frederick De Beer |
Designer | Ahmed Nawara |
Web Developer | Mohammad Dohadwala |
Developer | Divyesh Bhandari |