Ben Griffiths
New Business Manager at AMV BBDO
London, Großbritannien
TitelDream Number
Agentur
Kampagne Dream Number
Werbende Loto Libanais
Marke Loto Libanais
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 2
Geschäftsbereich Lotterie & Glücksspiele
Philosophie We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations.
Medientyp Interaktiv
Länge
Chief Creative Officer
Executive Creative Director
Art Director
Creative Director
Stellvertretender Creative Director
Texter
Senior Art Director
Designer
Web Developer
Developer

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