Lexus - "Window Shopping"

Team One

Team One Los Angeles, Vereinigte Staaten von Amerika

11148

Titel	Window Shopping
Agentur	Team One
Kampagne	Lexus L/Certified
Werbende	Lexus
Marke	Lexus
Posted	September 2016
Story	To elevate Lexus’ certified pre-owned vehicles above others in the category, Team One and Lexus created an all new program "L/Certified". To promote L/Certified, we created “Window Shopping” to show what savvy luxury car shoppers have been wise to for a long time – the advantages of buying a certified pre-owned model. The spot shows a couple gazing at different Lexus models behind the windows during a nighttime stroll. They magically push through the glass and step into their new, luxurious lives, accompanied by classy outfits and bold makeup—a more stylized version of themselves so as to mimic the body of the cars.
Medientyp	Fernsehen
Länge	31 seconds
Creative Director	Phil Henson
Creative Director	Kathryn McFarlane
Art Director	Drew Shook
Group Creative Director	James Hendry
Chief Creative Officer	Chris Graves
Texter	Brittany Benz
Produktionsfirma	Gentleman Scholar
Produzent	Kerry Ko
Executive Producer	Sam Walsh
Etatdirektor	Greg Sandberg
Account Supervisor	Andrew Crawford
Cutter	Bryan Cook
Cutter	Gabriel Diaz
Account Supervisor	Sandra Flores
Assistant Account Executive	Amy Reeves
Cutter	Bryan Cook
Regisseur	William Campbell
Regisseur	Will Johnson
Executive Producer	Rachel Kaminek
Produzent	Kristen Noll
Produzent	Richard Kaylor
Musik	MoPhonics
Executive Producer	Shelley Altman
Produzent	Colette Huemer
Creative Director	Stephan Altam