Titel | Dragon Challenge |
Agentur | Spark44 |
Kampagne | Dragon Challenge |
Werbende | Jaguar Land Rover |
Marke | Range Rover Sport |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 2 |
Geschäftsbereich | Autos |
Story | The Dragon Challenge was a perilous stunt staged in China to launch the New Range Rover Sport Plug-In Hybrid. To demonstrate the the performance and capability of the new vehicle, its driver not only ascended the treacherous 99 turns of the Tianmen Shan "Big Gate", but also the 999 steps up to "Heaven's Gate". The documentary-style film shows us incredulous commentators and the miraculous outcome. |
Medientyp | Branded Content |
Länge | |
Post-Produktion | Big Buoy |
Redaktionsbüro | Big Buoy |
Creative Director | John Sutcliffe |
Creative Director | Martin Cox |
Chief Creative Officer | Brian Fraser |
Sounddesigner | James Saunders Saunders |
Mixer | James Saunders Saunders |
Grad | Smoke & Mirrors |
Cutter | Colin Sumsion |
Produktionsfirma | Carnage |
Regisseur | Sam Brown |
Regisseur | Tom Barbor-Might |