| Titel | Read Yourself Better |
| Agentur | T&Pm |
| Kampagne | Read Yourself Better |
| Werbende | WALL STREET JOURNAL |
| Marke | Wall Street Journal |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 11 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age). |
| Medientyp | Internet-Film |
| Länge | |
| Texter | Simon Philion |
| Regisseur | Juan Cabral |
| Executive Creative Director | Justin Ruben |
| Art Director | David Tomkins |
| Produzent | Kevin Wilson |
| Visual Effects Studio | Framestore |
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