Fédération Française de Cardiologie - "Les Chutes"

HUMANSEVEN

HUMANSEVEN PUTEAUX, Frankreich

Awards

16935

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Fédération Française de Cardiologie
Länder: Frankreich

Werbende: Fédération Française de Cardiologie

Titel	Les Chutes
Brief	We see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life.
Agentur	HUMANSEVEN
Kampagne	Les Chutes
Werbende	Fédération Française de Cardiologie
Marke	Fédération Française de Cardiologie
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 3
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children. A child is more at risk sitting at home. Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ... As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations. On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease.
Medientyp	Fernsehen
Länge	49 seconds
President	Elisabeth Billiemaz
Werbeleiter	Claire Mounier-Vehier
Werbeleiter	Luc-Michel Gorre
Werbeleiter	Philippe Serre
Werbeleiter	Emilie Beneteau
Kundenbetreuer	Nathalie Delaeter
Kundenbetreuer	Sophie Mathonet
Kundenbetreuer	Esther Govoroff
Executive Creative Director	Xavier Beauregard
Kreation / Art Direction	Jordan Molina
Texter	Ludovic Miège
Texter	Frédérick Lutge
Agency Producer	Sarah Bouadjera
Produktionsfirma	Quad
Regisseur	Henry Mason
Produzent	Karen Barel
Post-Produktion	Hercules HRCLS
Ton	Hercules HRCLS