Jérôme Denis
CEO at La PAC
Paris, Frankreich
TitelHitchhiker
Agentur
Kampagne Hitchhiker
Werbende Renault
Marke Renault Fluence
Datum der ersten Ausstrahlung/Veröffentlichung 2010 / 9
Geschäftsbereich Autos
Slogan Redefine standards
Story This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car...
Philosophie To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors.
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