Titel | Hitchhiker |
Agentur | Publicis Conseil |
Kampagne | Hitchhiker |
Werbende | Renault |
Marke | Renault Fluence |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 9 |
Geschäftsbereich | Autos |
Slogan | Redefine standards |
Story | This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car... |
Philosophie | To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors. |
Medientyp | Fernsehen |
Chief Creative Officer | Olivier Altmann |
Kundenbetreuer | Edouard Pacreau |
Account Executive | Christopher McIsaac |
Account Executive | Raymund Co |
Account Executive | Bastien Wojciechowski |
Account Executive | Sylvie Tavares |
Werbeleiter | Stephen Norman |
Werbeleiter | Patrick Fourniol |
Werbeleiter | Vanessa Lasnier |
Werbeleiter | Andreea Culcea |
Strategieplaner | Hélène Duvoux-Mauguet |
Kundenbetreuer | Catalin Albu |
Creative Director | Razvan Capanescu |
Texter | Cezar Panait |
Art Director | Dragos Ometita |
Agency Producer | Pierre Marcus |
Agency Producer | Frédérique Le Goff |
Produktionsfirma | Wanda Paris |
Regisseur | Sebastian Strasser |
Produzent | Jérôme Denis |
Produzent Ton | Anthony Leblond |
Post-Produktion | Vincent Bordier |