| Titel | Reinvent Giving |
| Agentur | BBDO San Francisco |
| Kampagne | Keep Reinventing |
| Werbende | Hewlett-Packard |
| Marke | HP |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 12 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | An aspiring rock musician can’t share his passion for music with his brother, who is deaf. When the young deaf man attends concerts, he only sees crowds and chaos. But in his dreams, he’d love to be a musician too. Next, we see the musician inviting his brother downstairs, where he has a very special gift: a guitar rigged up to banks of lights. When the deaf brother strikes a chord, the lights blaze. Thanks to HP technology, he can experience the power of music for the first time. With HP, reinvent giving. |
| Medientyp | Fernsehen |
| Länge | |
| Produzent | Amanda Moody |
| Strategieplaner | David Murray |
| Regisseur | Audrey Melofchik |
| Management Supervisor | Diana Wolff |
| Head of Integrated Production | Louise Doherty |
| Group Account Director | Elana Shea |
| Creative Director | Jakub Szymanski |
| Creative Director | Alex Stainton |
| Texter | Adam Balogh |
| Leiter Strategie | Tim Millar |
| Chief Creative Officer | Matthew Miller |
| Chief Creative Officer | David Lubars |
| Art Director | Jason Moussalli |
| Account Executive | Nivie Roberts |
| Ton | Big Foote |
| Produzent | Aimée Hinkley |
| Cutter | Andrea Macarthur |
| Redaktionsbüro | Lost Planet |
| Spezialeffekte | The Mill Los Angeles |
| Produktionsfirma | Rattling Stick US |
| Herstellungsleiter | Polly Ruskin |
| Regisseur | Sara Dunlop |
| Business Affairs Manager | Rodney Hameroff |
| Communications Planner | Heidi Keel |
| VFX Producer | Karina Slater |
| Kolorist | Adam Scott |
| Mix Company | Lime Studios |
| Sound Mix and Design | Matt Miller |
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