| Titel | Alexa Loses Her Voice |
| Brief | What would happen if Alexa lost her voice? A panicked Jeff Bezos is informed of Alexa’s illness and a number of celebrities step in: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turn out to be total failures, proving just how irreplaceable Alexa is. Alexa is the voice of Amazon's AI. But what if she lost her voice? Jeff Bezos is told of Alexa's malady and reassured that a number of replacements have been found. Enter Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins - the latter in full Hannibal mode. None of them are suitable, because nobody does it better than Alexa. |
| Agentur | Lucky Generals |
| Kampagne | Alexa Loses Her Voice |
| Werbende | Amazon |
| Marke | Amazon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 1 |
| Geschäftsbereich | Online-Verkauf, E-commerce |
| Story | Working closely with Amazon’s internal creative division D1 we decided to ask a simple question: What would happen if Alexa lost her voice? Could anyone possibly replace her?Our campaign showed just how hard replacing Alexa would be. In it, a panicked Jeff Bezos was informed of Alexa’s illness and approved a number of celebrity stand-ins: Gordon Ramsey, Cardi B, Rebel Wilson, Leslie Jones and Sir Anthony Hopkins.They all turned out to be total failures, proving just how irreplaceable Alexa is. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Hungry Man |
| Medienagentur | Initiative |
| Regisseur | Wayne McClammy |
| Cutter | Christian Jordan |
| Post-Produktion | The Mill London |
| Audio-Postproduktion | Beacon Street Studios |
| Director of Photography | Simon Duggan |
| Regisseur | Bryan Buckley |
| Regisseur | Conor Byrne |
| Colourist | Adam Scott |
| Redaktionsbüro | Rock Paper Scissors |
| Director of Photography | Simon Duggan |
| Director | Bryan Buckley |
| Director | Conor Byrne |
| Producer | Caleb Dewart |
| Executive Producer | Kevin Byrne |
| Executive Producer | Mino Jarjoura |
| Executive Producer | Caleb Dewart |
| Executive Producer | Jacki Sextro |
| Head of Production | Jacki Sextro |
| Executive Producer | Dan Duffy |
| Senior Producer | Jill Landaker Grunes |
| Line Producer | Rick Jarjoura |
| Editor | Christjan Jordan |
| Edit Assist | Pieter Viljoen |
| Colourist | Adam Scott |
| Entrant Company | HUNGRY MAN |
| Idea Creation | LUCKY GENERALS |
| Production | HUNGRY MAN |
| Production | THE MILL |
| Production | ROCK PAPER SCISSORS |
Mehr Projekte
ALLE SEHENWish for the Extraordinary
- MARKE:
- Meta Quest 2
- AGENTUR:
- Anomaly Los Angeles
The One
- MARKE:
- Directv
- AGENTUR:
- TBWA\Chiat\Day Los Angeles
Wonder Serena
- MARKE:
- Directv
- AGENTUR:
- TBWA\Chiat\Day Los Angeles
Runner
- MARKE:
- Golden State Warriors
- AGENTUR:
- Goodby Silverstein & Partners
The Remarkable Journey of the All-New BMW X5
- MARKE:
- BMW X5
- AGENTUR:
- Goodby Silverstein & Partners