BT Broadband - "Pigs"

St. Luke’s Communications

St. Luke’s Communications London, Großbritannien

Awards

14337

Marke: BT Broadband
Länder: Großbritannien

Werbende: BT Broadband

Titel	Pigs
Agentur	St. Luke’s Communications
Kampagne	Burst Pipe - British Telecom
Werbende	BT Broadband
Marke	BT Broadband
Posted	August 2004
Geschäftsbereich	Öffentliche Internet Service Providers (ISP)
Slogan	Broadband has landed. More connections. More possibilities.
Problem	The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market.
Ergebnis	The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Großbritannien
Produktionsfirma	Hammer & Tongs
Redaktionsbüro	The Firm
Animation	The Mill London
Agency Producer	Kate Male
Creative Director	Julian Vizard
Creative Director	Al Young
Regisseur	Garth Jennings
Produzent	Helen Weil
Filmproduzent/Produzent	Nick Goldsmith
Spezialeffekte	Chris Knight
Spezialeffekte	Dave Smith
Spezialeffekte	Lorraine McLaughlin
Spezialeffekte	Neil Davies
Filmübertragung	Adam Scott
3D-Grafiken	Russell Tickner
3D-Grafiken	Andi Farhall
3D-Grafiken	Ben Smith
3D-Grafiken	Andrew Proctor
3D-Grafiken	Satoko Iinuma
3D-Grafiken	Rob van den Bragt
3D-Grafiken	Porl Perrott
3D-Grafiken	Nick Lloyd
3D-Grafiken	Michael Grobe
3D-Grafiken	Jake Mengers
3D-Grafiken	Sam Renfry
3D-Grafiken	Russell Appleford
3D-Grafiken	Thomas Pastor
Produzent	Stephen Venning
Senior Planner	Michele Danan
Werbeleiter	Amanda Mackenzie