Partner & Chief Creative Officer
at
Scholz & Friends Berlin GmbH
Berlin, Deutschland
| Titel | Soccer |
| Agentur | Scholz & Friends Berlin GmbH |
| Kampagne | Der Tagesspiegel Campaign |
| Werbende | Der Tagesspiegel |
| Marke | Der Tagesspiegel |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 7 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | “Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Matthias Spaetgens |
| Creative Director | Jörg Waschescio |
| Fotograf | Karsten Wegener |
| Texter | Lena Klockenbring |
| Art Director | Agnieszka Kalwak |
| Art Director | Erika Stuhl |
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