ProBalance - "Stay Home"

Imaginary Friends Kuala Lumpur, Malaysia

6387

Titel	Stay Home
Agentur	Imaginary Friends
Kampagne	Stay Home
Werbende	ProBalance
Marke	ProBalance
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 4
Geschäftsbereich	Andere
Slogan	#stayhome
Story	A dog, a girl, and a lesson in sitting and staying.
Philosophie	The agency had the simple idea of dogs trying to tell people to sit and stay indoors.
Problem	ProBalance, a pet food brand, wanted to create a PSA urging people in SE Asia to #stayhome and take the Covid19 shut down seriously.
Ergebnis	Production was shut down globally. The Kuala Lumpur-based production company, Directors Think Tank, reached out to a roster director, Kiran Koshy, based in California who had a history working with animals. The director wrote a script based on the idea, then shot it in his backyard, in Long Beach, using his daughter and their dog as the talent. Music was scored and mixed remotely by 2AM in Kuala Lumpur. The trumpet solo was performed by Benjamin in New Zealand. The color and finish was done remotely by Charles Gerstner, at home in Long Beach.
Medientyp	Internet-Film
Länge	31 seconds
Markt	Indonesien, Singapur, Thailand
Director	Kiran Koshy
Executive Producer	Rajay Singh
Executive Producer	Pat Singh
Komponist	Anton Morgan
Produktionsfirma	Directors Think Tank
Music & Sound Design	2AM
Sounddesigner	KK
Kolorist	Charles Gerstner
Cutter	Kiran Koshy
Direktor Fotografie	Kiran Koshy
Musician	Benjamin Webster