Trevor Robinson
Executive Creative Director at Quiet Storm
London, Großbritannien
TitelICEE 2
Agentur
Kampagne ICEE
Werbende ICEE
Marke ICEE
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 7
Geschäftsbereich Alkoholfreie Getränke
Philosophie ICEE, the number one carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush. The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a £10m increase in value in 2018, has created two 30-second animated commercials that will run in cinemas and also online. The campaign focuses on ICEE’s American heritage with two fast-paced executions using bright and bold animations to bring to life “the yumageddon kaboom of taste” delivered by the drink. The campaign also features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports.
Medientyp Kino
Länge
Brand Manager
Creative Director
Planner
Art Director
Texter
Account Director
Agency Producer
Producer
Editor
Sound Design
Media planning/buying

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