Create Not Hate - "Racist Dinosaur"

Quiet Storm

Quiet Storm London, Großbritannien

6948

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Create Not Hate
Länder: Großbritannien

Werbende: Create Not Hate

Titel	Racist Dinosaur
Agentur	Quiet Storm
Kampagne	Make Racism Extinct
Werbende	Create Not Hate
Marke	Create Not Hate
Posted	Oktober 2020
Geschäftsbereich	Menschenrechte
Philosophie (Originalsprache)	Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society.
Medientyp	Internet-Film
Länge	31 seconds
Produktionsfirma	Ridley Scott Creative Group
Creative Agency	Ridley Scott Associates
Konzept	Jet Harris
Konzept	Le’vaughn Smith
Produktionsfirma	The Red Brick Road
Produktionsfirma	The Mill London
Agentur	Quiet Storm
Agentur Mitwirkende	Engine UK
Agentur Mitwirkende	Love or Fear
Agentur	Create Not Hate
Youth outreach	Merton Council
Medienagentur	Total Media
PR Agency	persuasion communication
Creative Director	Matt Davis
Creative Lead	Rania Robinson
Creative Lead	Trevor Robinson
Creative Teammitglied	Ted Smith
Creative Teammitglied	Jack Bradley
Post-Produktion	Matthew Squires
Post-Produktion	Kwok Fung Lam
Post-Produktion	The Mill London
Projektmanager	Summer Rozenbroek
Projektmanager	Chris Muirhead-Hernandez
Youth Outreach	Mellisa Stewart
Youth Outreach	Elaine Smith
Mentor	Marley Muirhead
Mentor	Chris Medford
Mentor	Doug Redfern
Mentor	Michael Arthey
Mentor	Billel Labjaoui
Mentor	Charlie Hallam
Mentor	Paul Jordan
Mentor	Dave Dye
Mentor	Seb Jamous
Mentor	Seb Jamous
Media Placement	Mihir Haria-Shah
Media Placement	Kashif Dalvi
Media Placement	Liz Kilduff
Idea Creation	Finton Hurst
Idea Creation	Mariana Gonzalez
Creative Teammitglied	Kai Hsiung
Creative Teammitglied	Luke Scott
Creative Teammitglied	Greg Fay
Creative Teammitglied	Harry Iddon
Creative Teammitglied	Chloe Haggag