| Titel | Real Fruit Winder - Orange |
| Agentur | Leo Burnett |
| Kampagne | Kellogg's Real Fruit Winder |
| Werbende | Kellogg's |
| Marke | Kellogg's |
| Posted | November 2002 |
| Produkt | Real Fruit Winder |
| Geschäftsbereich | Müsli |
| Philosophie | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | John Jessup |
| Creative Director | Rob Gill |
| Art Director | John Jessup |
| Art Director | Steve Williams |
| Texter | Rob Gill |
| Texter | Steve Williams |
| Regisseur | Geoffrey de Crecy |
| Werbeleiter | E.H.L. Christie |
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ALLE SEHENReal Fruit Winder - Strawberry
- MARKE:
- Kellogg's
- AGENTUR:
- Leo Burnett