Sam Walsh
Director Content Production at Jamm
Los Angeles, Vereinigte Staaten von Amerika
TitelSandbox
Agentur
Kampagne Chateau Wherever You Go
Werbende Chateau Ste. Michelle
Marke Chateau Ste. Michelle
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 8
Geschäftsbereich Spirituosen
Story Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled wine line – it’s first foray into canned beverages, the brand rolled out four new wines in smaller serve aluminum bottles across Washington, Oregon, New York, New Jersey and Texas. Initially introduced through a small social push, the brand is now launching an integrated campaign - “Chateau Wherever You Go” - with the help of its lead agency, Team One, the fully integrated media, digital, and communications agency for premium brands. Like many new campaigns that have been developed during COVID-19, this new work nods to the current restrictions on socializing and gathering outdoors, and daydreams about summer travel - setting a scene that begs of a perfect summer setting, and ultimately reveals an at-home experience taking place. “Sandbox”, “Glamping”, and “French Riviera” - the three key :15 digital spots – lean heavily on the new design of the bottles, which are colorful and whimsical, and feature a sketch of the winery’s iconic Chateau in the shadow of Washington’s Mount Rainier. The spots were created using animated line art matching the fresh product design.
Medientyp Integrated Media/360 Activation
Länge
Produktionsfirma
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Art Director
Senior Copywriter
Director of Content
Executive Producer of Photography
Fotografie / Illustration
Etatdirektor
Account Supervisor
Account Executive
Media Director
Senior Digital Producer
Projektmanager
Senior Content Producer
Associate Director of Business Affairs
Stimme
Aufnahmestudio
Sound Mixer
Image Design
Produktionsfirma
Endbearbeitung
Chief Executive Officer Julie Michael
Chief Creative Officer Chris Graves
Executive Creative Director Jason Stinsmuehlen
Art Director Patrick Dougherty
Senior Copywriter Scott Ivener
Director of Content Sam Walsh
Executive Producer of Photography Brian Gibson
Photography Matt Hartz
Group Account Director Emily Krueger
Account Supervisor Annie LeRoux
Account Executive Elliott Klein
Media Director Rinku Mahbubani
Senior Digital Producer/Project Manager Ryan Sierra
Senior Content Producer Jenny Valladares
Associate Director of Business Affairs Janet Anderson
Music Supervisor Neil Cleary
Voiceover Alissa Zea
Recording Studio Juice Studios
Sound Mixer Bob Gremore
Animation NICESHIT
Production Company NICESHIT, JELLY LONDON
Finishing TOM (Team One Multimedia)

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