Larry Platt
EVP, Executive Creative Director at McCann New York
New York, Vereinigte Staaten von Amerika
TitelEmpire State Building
Agentur
Kampagne Where the Past Comes Alive - The History Channel
Werbende A+E Television Networks, LLC.
Marke The History Channel
PostedFebruar 2003
Produkt Modern Marvels
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Slogan Where the Past Comes Alive
Philosophie Help viewers to "experience history." Viewers were seeking historical information but also wanted to be entertained at the same time. Our strategy was to make them feel as though they were being transported to the time and place where historical events happened - to and from the past.
Problem Our challenge was to increase the subscriber base from 37 million to 45 million over an 18-month period. However, there was fierce competition for viewers, low awareness of the network and the existing programming limited opportunties for growth.
Medientyp Zeitschriftenanzeige
Markt Vereinigte Staaten von Amerika
Creative Director
Art Director
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