Alex Grieve
Global & London CCO at BBH
London, Großbritannien
TitelDrowned
Agentur
Kampagne Giving Children Back Their Future - Barnado's Charity
Werbende Barnardo's
Marke Barnardo's
PostedNovember 2002
Produkt Charity
Geschäftsbereich Öffentliche Sicherheit & Gesundheit
Philosophie Giving Barnardo’s Back Its Future



This case documents how in just 2.5 years Barnardo’s transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charity’s relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future.
Medientyp Zeitungsanzeige
Markt Großbritannien
Creative Director
Creative Teammitglied
Creative Teammitglied
Werbeleiter
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