Titel | Drowned |
Agentur | BBH |
Kampagne | Giving Children Back Their Future - Barnado's Charity |
Werbende | Barnardo's |
Marke | Barnardo's |
Posted | November 2002 |
Produkt | Charity |
Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
Philosophie | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
Medientyp | Zeitungsanzeige |
Markt | Großbritannien |
Creative Director | John O'Keefe |
Creative Teammitglied | Alex Grieve |
Creative Teammitglied | Adrian Rossi |
Werbeleiter | Andrew Nebel |
Fotograf | Nadav Kander |
Strategieplaner | Dan Goldstein |