Alex Grieve
Global & London CCO at BBH
London, Großbritannien
TitelFixed Prices
Agentur
Kampagne Fixed Prices
Werbende Tesco PLC
Marke Tesco
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 2
Geschäftsbereich Mobilfunk, WAP
Philosophie Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this year in the EU*, as the network continues to help customers spend less. Running from 4 July to 5 September, the light-hearted creative, produced by BBH, touches upon some of the nation’s favourite home comforts that holidaymakers like to take abroad for a taste of home. The creative feature phrases such as ‘what’s French for builders tea?’ and ‘Spag bol in Italian?.’ As one of the only networks to offer roaming in the EU and beyond, in 48 Home From Home destinations, Tesco Mobile’s latest tongue in cheek copy, shows its continued commitment to being the super-helpful network. Whether families want to simply browse online or find their favourite dish abroad, they can do this with Tesco Mobile at no extra cost.
Medientyp Integrated Media/360 Activation
Chief Creative Officer
Executive Creative Director
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Werbeleiter
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Kampagnenmanager
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Texter
Business Leader
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Account Executive
Group Strategy Director
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Strategist
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