| Titel | Viva la Vulva |
| Agentur | AMV BBDO |
| Kampagne | Viva la Vulva |
| Werbende | Essity |
| Marke | Libresse |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 11 |
| Geschäftsbereich | Damenhygiene |
| Story | Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them. |
| Medientyp | Internet-Film |
| Länge | |
| Redaktionsbüro | Trim Editing |
| Tonproduktion | 750mph |
| Regisseur | Kim Gehrig |
| Produktionsfirma | Somesuch Somesuch |
| Executive Producer | Seth Wilson |
| Filmproduzent/Produzent | Lee Groombridge |
| Casting | Leanne Flynn |
| Bild und Kamera | Deepa Keshvala |
| Wardrobe | Vanessa Coyle |
| Produktionsdesigner | Marie Lanna |
| Cutter | Elise Butt |
| Post-Produktion | Time Based Arts, London |
| Kolorist | Simone Grattarola |
| Spezialeffekte | Stephen Grasso |
| Spezialeffekte | Francois Roisin |
| Filmproduzent/Produzent | Jo Gutteridge |
| Motion Graphics | Tom Robinson |
| Motion Graphics | Stephen Ross |
| Nuke | Sarah Breakwell |
| Nuke | Linda Cineiawska |
| Nuke | Matt Shires |
| Nuke | Bernardo Varela |
| Nuke | Leandro Vazquez |
| Nuke | Grant White |
| Jamie Crofts | |
| Adam Paterson | |
| MANUEL PÉREZ DE CAMINO | |
| Luke Todd | |
| Leo Weston | |
| Produktionsfirma | Soundtree Music |
| Leitung Musik | Jay James |
| Leitung Musik | Hils Macdonald |
| Leitung Musik | Tom Kitson |
| MUSIC Artist | Camille Yarbrough |
| Music Producer | Peter Raeburn |
| Music Producer | Luke Fabia |
| Music Producer | Luis Almau |
| Sounddesigner | Sam Ashwell |
| Executive Creative Director | Alex Grieve |
| Executive Creative Director | Adrian Rossi |
| Creative Director | Toby Allen |
| Creative Director | Jim Hilson |
| Art Director | Diego Cardoso de Oliveira |
| Texter | Caio Giannella |
| Strategist | Margaux Revol |
| Strategist | Alaina Crystal |
| Strategist | Bridget Angear |
| Agentur TV-Produzent | Edwina Dennison |
| Digitale Retuschierung | Happy Finish |