| Titel | Slide show |
| Agentur | McCann London |
| Kampagne | Exceedingly Good Distraction |
| Werbende | Premier Foods |
| Marke | Mr Kipling |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 4 |
| Geschäftsbereich | Kekse, Brot, Knäckebrot |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Editorial Company | Tenthree |
| Chief Creative Officer | Laurence Thomson |
| Creative Lead | Melissa Cain |
| Executive Producer | Tom McLoughlin |
| Agency Producer | Kezia Clark |
| Head of Client Services | Julie McNiff |
| Business Lead | Georgie Rechner |
| Kundenbetreuer | Mel Caplan |
| Projektmanager | Jonathan Marshall |
| Regisseur | Ric Cantor |
| Produktionsfirma | Hungry Man |
| Produzent | Ben Roberts |
| Cutter | Billy Mead |
| Ton | Tim Sutton |
| Grad | Mark Gethin |
| Post-Produktion | Paul Jenkinson |