| Titel | Shred Life |
| Agentur | McCann London |
| Kampagne | Shred Life |
| Werbende | Shredded Wheat |
| Marke | Shredded Wheat |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 9 |
| Geschäftsbereich | Müsli |
| Philosophie | McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn. Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing £150 and a year's supply of the cereal.Release and assets attached below. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Executive Creative Director | Rob Doubal |
| Executive Creative Director | Laurence Thomson |
| Creative Director | Matt Crabtree |
| Creative Director | Simon Hepton |
| Head of Interactive Production | Sergio Lopez |
| Executive Producer | Sophie Chapman-Andrews |
| Agency Producer | Doris Tydeman |
| Planner | Nathaniel Hill |
| Planner | James Appleby |
| Geschäftsführender Teilhaber | Kate Modeland |
| Etatdirektor | Laura Weightman |
| Kundenbetreuer | Lauren Benezra |
| Kundenbetreuer | Chris Braks |
| Projektmanager | Jonathan Marshall |
| Produktionsfirma | Craft London |
| Regisseur | Blake Claridge |