Steve Nicholls
Freelance Creative at Spark44
London, Großbritannien
TitelBurly Housewives
Agentur
Kampagne Strong Housewives - P&G
Werbende Procter & Gamble
Marke Bounty
PostedDezember 2002
Produkt Kitchen Roll
Geschäftsbereich Papier- & Aluminiumwaren
Slogan Have You Tried It Wet Yet ?
Philosophie The ‘Strong Housewives’ campaign has been used to advertise P&G’s paper towel brand Bounty since October 2001.
Ergebnis This campaign successfully changed the way British consumers use paper towels, to the benefit of Bounty.
Today consumers use paper towels wet to clean and scrub away messes – something that was unthinkable prior to this advertising. Not only has the advertising paid back in the short term but it is also likely to contribute to longer term future sales growth.
Medientyp Fernsehen & Kino
Länge
Markt Großbritannien
Creative Director
Creative Director
Director of Planning
Werbeleiter

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