46664/Coca-Cola - "Open Like Never Before"

72andSunny

72andSunny Amsterdam, Niederlande

Awards

15572

Marke: 46664/Coca-Cola
Länder: Niederlande

Werbende: Coca-Cola Company

Titel	Open Like Never Before
Agentur	72andSunny
Kampagne	Open Like Never Before
Werbende	Coca-Cola Company
Marke	46664/Coca-Cola
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 7
Geschäftsbereich	Soft Drinks, Tonics
Story	After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries.
Medientyp	Fernsehen
Länge	132 seconds
Audio Post	Wave Studios
Marketing Director	Walter Susini
Executive Creative Director	Carlo Cavallone
Deputy Executive Creative Director	Laura Visco
Creative Director	Emiliano Trierveiler
Designer	Renee Lam
Designer	Masaya Kochi
Texter	Constanze Bilogan
Strategy Director	Sarah Sutton
Strategy Director	Armando Potter
Strategist	Charlotte Rubesa
Group Brand Director	Rob Conibear
Brand Director	Angelina Joy
Brand Manager	Marie Henaff
Brand Coordinator	Mauro Sala
Agency Executive Producer	Jennifer Cursio
TV FILM PRODUCER	Eline Bakker
Agency Producer	Nili Zadok
Business Affairs Director	Selam Kehishen
Produktionsfirma	new-land London
Regisseur	Gustav Johansson
Regisseur	Indra Herö Wide
Regisseur	Marcus Ibanez
Direktor Fotografie	Martin Rudh
Direktor Fotografie	Steve Annis
Direktor Fotografie	Jamie Ramsay
Filmproduzent/Produzent	Trine Pillay
Filmproduzent/Produzent	Mia Tidlund
Produktionsmanager	Christabelle Stone
Redaktionsbüro	Cabin Edit
Cutter	Sam Ostrove
Cutter	Emma Backman
Sounddesigner	Ed Downham
Sound MIXER	Ed Downham
Sounddesigner	Parv Thind
Mixer	Parv Thind
Post-Produktion	Glassworks Amsterdam