Breast Cancer Now - "Real Talk"

BMB

BMB London, Großbritannien

Awards

1454

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Breast Cancer Now
Länder: Großbritannien

Werbende: Breast Cancer Now

Titel	Real Talk
Agentur	BMB
Kampagne	Real Talk
Werbende	Breast Cancer Now
Marke	Breast Cancer Now
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 9
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Story	In the TV spot, “Real Talk”, a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones. But it’s in a Breast Cancer Now support group that she feels she can share her true feelings out loud: delivering the same response both in her aside to camera and to the person she’s talking to, a member of the Breast Cancer Now support group, who has also experienced breast cancer. The ad ends with the message: “Want to talk more openly about breast cancer? We’re Here”, inviting people who might be worried about or experiencing breast cancer to turn to the charity and find the support to talk more openly about breast cancer.
Philosophie	Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year. Directed by the Cannes Grand Prix winning David Dearlove, through Blink, the 60” spot breaks on ITV on 26 September, a 30” edit will also debut on this date, and an extended 80” edit will be used for social channels. The new campaign builds on Breast Cancer Now’s striking brand print campaign by BMB launched earlier in the year, which showed individuals explaining how they are touched by breast cancer and the many ways the charity helps people affected by breast cancer.
Medientyp	Fernsehen
Länge	82 seconds
Tonstudio	Wave Studios
Werbeleiter	Deanne Gardner
Werbeleiter	Rachael Franklin
Werbeleiter	Lauren Songour
Werbeleiter	Nick Wakefield
Werbeleiter	Daisy England
Chief Creative Officer	Matt Lever
Creative Director	Bianca Eglinton
Head of Strategy	Rebecca Moody
Senior Strategist	Amy Bowker
Geschäftsführer	Claudia Wallace
Etatdirektor	Rosie Morahan
Agency Producer	Nadia Amico
Produktionsfirma	Blink London
Regisseur	David Dearlove
Produzent	Rich Wilson
Sounddesigner	Parv Thind
Post-Produktion	Black Kite
Media Buying Agency/Media Planner	AMI