Titel | Park |
Agentur | RPA |
Kampagne | Hybrid For Everyone - Honda |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda |
Posted | Mai 2009 |
Produkt | Insight |
Geschäftsbereich | Autos |
Slogan | From Honda. For Everyone. |
Story | Each spot, based in three distinct environments (e.g., on a rooftop, a park, the beach), opens on an Insight driving and quickly reveals, through a forced-perspective technique, additional Insights and people populating each location. As the spot progresses, more and more Insights and passengers are revealed until each location is filled with Insights. In addition, the creative assets feature a plant-leaf graphic found within the Insight. In the vehicle, the graphic is used as a unique fuel-economy scoring function to provide feedback on driving efficiency and performance. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Redaktionsbüro | Final Cut |
Spezialeffekte | Ring of Fire |
Chief Creative Officer | David Smith |
Musik | Mostar Diving Club (Damian Katkhuda) |
Fotograf | Benedict Redgrove |
Regisseur | Si & Ad |
Creative Director | Joe Baratelli |
Creative Director | Pat Mendelson |
Texter | Adam Lowrey |
Art Director | Laura Hauseman |
Agency Executive Producer | Gary Paticoff |
Direktor Fotografie | Eric Treml |
Herstellungsleiter | Ahnee Boyce |
Executive Producer | Jackie Kelman-Bisbee |
Agency Producer | Brian Donnelly |
Assistant Agency Producer | Lyndsey Wilson |
Supervising Producer | Mary Ann Marino |
Produktionsfirma | Park Pictures |
Executive Producer | Lizie Gower |
Produktionsfirma | Academy Films |
Cutter | Eric Zumbrunnen |
Executive Producer | Saima Awan |
Post Producer | Kelly Garcia |
Executive Producer | Jeff Koz |
Music Supervisor | Tricia Halloran |
Produzent Ton | Chanel Scott |
Produktionsfirma | Hum Music and Sound Design |
Audioingenieur | Loren Silber |
Tonstudio | Lime Studios |
Executive Producer | John Myers |
Filmproduzent/Produzent | Casey Conroy |
Creative Director | Jerry Spivak |
Filmproduzent/Produzent | Dan Smiczek |