Titel | Shards O' Glass |
Agentur | Arnold |
Kampagne | Shards O' Glass |
Werbende | American Legacy Foundation |
Marke | truth |
Datum der ersten Ausstrahlung/Veröffentlichung | 2004 / 2 |
Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
Story | This spot mocks the tobacco industry by showing "Shards O'Glass", a fake company selling ice cream with shards of glass in them. The spot compares the two indirectly saying "what if all tobacco companies sold products like tobacco?" |
Problem | This spot was made in collaboration with Crispin Porter + Bogusky, Miami |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Produktionsfirma | Biscuit Filmworks LA |
Chief Creative Officer | Ron Lawner |
Group Creative Director | Pete Favat |
Group Creative Director | Alex Bogusky |
Creative Director | Tom Adams |
Creative Director | Roger Baldacci |
Texter | Roger Baldacci |
Art Director | Pete Favat |
Agency Producer | Amy Favat |
Regisseur | Tim Godsall |
Direktor Fotografie | Eric Treml |
Filmproduzent/Produzent | Karen O'Brien |
Redaktionsbüro | Cosmo Street |
Cutter | Tom Scherma |
Spezialeffekte | Brickyard VFX |
Tonstudio | Soundtrack Boston |
Tonstudio | Mike Secher |