| Titel | Eggs |
| Agentur | FCB London |
| Kampagne | Waitrose Campaign |
| Werbende | Waitrose Ltd |
| Marke | Waitrose |
| Posted | November 2002 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Philosophie | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Chris O'Shea |
| Creative Director | Ken Hoggins |
| Art Director | Richard Dennison |
| Art Director | Markham Smith |
| Texter | Richard Dennison |
| Texter | Markham Smith |
| Regisseur | Stuart Douglas |
| Werbeleiter | Amanda Bindon |
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