Titel | Indian Meals |
Agentur | FCB London |
Kampagne | Waitrose Campaign |
Werbende | Waitrose Ltd |
Marke | Waitrose |
Posted | November 2002 |
Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
Philosophie | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Creative Director | Chris O'Shea |
Creative Director | Ken Hoggins |
Regisseur | Stuart Douglas |
Werbeleiter | Amanda Bindon |