Joe studied at the animation department of the K.A.S.K. in Ghent. He began as an animation director of commercials after his studies and in 1999 he joined Koen Mortier to establish Czar in Brussels.
Joe's distinguished style and taste for the surreal has won him the CCB film director award for 2 consecutive years with his spot for Keytrade Bank in 2006 and his public announcement commercial "Smoking animals" in 2007.
In June 2009 Joe received a Silver Lion - and recently he finished the new image design of the culture TV station Arte.