Pam Thomas
Regisseur at Community Films
New York, Vereinigte Staaten von Amerika
TitelAlzheimHer’s Chorus
Agentur
Kampagne AlzheimHer’s Chorus
Werbende Alzheimer's Association X Maria Shriver’s Women’s Alzheimer’s Movement (WAM)
Marke Alzheimer's Association X Maria Shriver’s Women’s Alzheimer’s Movement (WAM)
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 3
Geschäftsbereich Gemeinnützige Organisationen
Philosophie Two-thirds of people living with Alzheimer’s are women and women over the age of 60 are twice as likely to develop Alzheimer’s as breast cancer, but no one knows that this disease is hugely a women's issue. This is why GSD&M, the Alzheimer's Association and the Maria Shriver’s Women’s Alzheimer’s Movement (WAM) are teaming up to bring awareness to this little-known fact, timed to International Women’s Day. As a way to connect all those affected by Alzheimer’s, from those currently affected, to their caregivers, to those supporting the fight to end the disease across the country through the universal power of song, GSD&M, the AA and WAM created the AlzheimHer’s Chorus, a vocal group is comprised of women from dementia-based choruses all throughout the US, was born. The campaign will include a PSA video featuring The AlzheimHER’s Chorus singing a medley of songs performed by female powerhouses for female powerhouses. To connect women around the world to the Chorus, GSD&M tapped into Facebook’s existing tool, Camera Effects, to create a first-of-its-kind karaoke experience. The experience is designed to be easily shareable via Facebook Stories to reach a new, younger, and broader audience and inspire them to help fight the disease – as Alzheimer’s isn’t just an “old person’s issue, it impacts people - and women - of all ages. GSD&M handled creative, experiential, strategy, and media for the AlzheimHer’s Chorus launch. The video and karaoke experience is supplemented by video pre-roll, digital banners, and rich media, as well as placements in cinemas. Socially, the campaign is connecting with influencers to help spread the word and the impact of a 100% donated media budget.
Medientyp Interaktiv
Länge
President
Chief Creative Officer
Creative
Creative
Creative
Creative
Creative
Creative
Production
Production
Production
Account Leadership
Account Leadership
Account Leadership
Business Affairs Manager
Business Affairs Manager
Media
Media
Production Company
Director
Executive Producer
Direktor Fotografie
Editorial Company
Editor
Executive Producer
Editorial Company
Editor
Executive Producer
Production Company
Production
Production
Creative Director
Creative Director
Technical Director
Lead Developer
Design and Motion Artist

An diesem Projekt beteiligte Leute

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's