Vincent Mayet
Directeur Général, Havas Paris Shopper at ERAM
Puteaux, Frankreich
TitelMountain Road
Titel (Originalsprache)Cocculus 73
Agentur
Kampagne Cocculus 73
Werbende Lehning
Marke Cocculus 73
PostedNovember 2015
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane.
Medientyp Presse & Publikationen
Creative Director
Texter
Art Director
Illustrator
Chief Executive Officer (CEO)
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