Titel | Mountain Road |
Titel (Originalsprache) | Cocculus 73 |
Agentur | Havas Paris |
Kampagne | Cocculus 73 |
Werbende | Lehning |
Marke | Cocculus 73 |
Posted | November 2015 |
Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
Story | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
Medientyp | Presse & Publikationen |
Creative Director | Alban Penicaut |
Texter | Edouard Dorbais |
Art Director | Rémi Arnaud |
Illustrator | Florian Nguyen |
Chief Executive Officer (CEO) | Vincent Mayet |
Werbeleiter | David Mingeon |
Etatdirektor | Ophélie Dumay |
Berater | Pauline Arguillere |