photographer/Director
at
Art Department (US) / Carole Lambert (France) / MakingPictures (UK)
Greater New York City Area, Vereinigte Staaten von Amerika
| Titel | Mr Potato Head (French) |
| Titel (Originalsprache) | Mr Patate |
| Agentur | DDB Paris |
| Kampagne | Mr Potato Head - Hasbro |
| Werbende | Hasbro |
| Marke | Playskool |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2006 / 11 |
| Produkt | Mr Potato Head |
| Produkt (Originalsprache) | Mr Patate |
| Geschäftsbereich | Spielwaren & Spiele |
| Philosophie | Starting from this position, the brand, the agency and the creatives set themselves the task of making Mr Potato Head the essential vegetable of the toy market. Their film immediately reveals the fun and mad aspect of the product, while also showing the educational benefits: the freedom of play and personal expression. A formative tool for the child which makes his imagination run wild under the benevolent gaze of his parents. A creative freedom that lets him escape the normal world by inventing characters from his own imagination. |
| Philosophie (Originalsprache) | Tout le monde connaît Mr Patate, mais tout le monde ne voit pas loriginalité du concept produit. DDB Paris présente Mr Patate comme le jeu où le nimporte quoi est la meilleure source déveil. |
| Problem | Everyone knows Mr Potato Head, but not everyone recognises the originality or the benefits of the product. DDB Paris presents Mr Potato Head as the toy whose anything-goes dimension is the best source of early learning |
| Problem (Originalsprache) | Tout le monde connaît Mr Patate, mais tout le monde na pas lidée den acheter un
Cest en partant de cette problématique que Hasbro France et DDB Paris se sont donné comme ambition de faire de Mr Patate un acteur incontournable du marché des jouets. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Frankreich |
| Werbeleiter | Philip Waterhouse |
| Werbeleiter | Yves Cognard |
| Werbeleiter | Véronique Morel |
| Werbeleiter | Florence Gaillard |
| Kundenbetreuer | Marie-Laure Dangeon |
| Kundenbetreuer | Catherine de Mijolla |
| Kundenbetreuer | Clément Mornet-Landa |
| Creative Director | Alexander Kalchev |
| Creative Director | Sylvain Thirache |
| Texter | Céline Landa |
| Art Director | Benjamin Marchal |
| Agency Producer | Emilie Talpaert |
| Agency Producer | Stéphanie Carre |
| Regisseur | Jean Yves Lemoigne |
| Produktionsfirma | Wanda Paris |
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