As the largest nonprofit hospital on the West Coast, Cedars-Sinai wanted to share the day-to-day humanity behind their well-established clinical excellence. We created a brand platform from the ground up that does exactly that. More than a year in the making, our “We’re Right Here” campaign shares Cedars-Sinai’s mission of inclusion and acceptance with deeply empathic moments that reflect the diversity of their staff and the people they serve, so their patients can rest assured that—no matter who they are or what they’re facing—a compassionate, expert team is standing by, ready to deliver the best care.