Sky Mobile - "Hello Possible"

Engine UK

Engine UK London, Großbritannien

1865

Marke: Sky Mobile
Länder: Großbritannien

Werbende: Sky Mobile

Titel	Hello Possible
Agentur	Engine UK
Kampagne	Hello Possible
Werbende	Sky Mobile
Marke	Sky Mobile
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Geschäftsbereich	Mobilfunk, WAP
Philosophie	Sky Mobile is highlighting how you can keep hold of things you would normally lose, such as mobile phone data, with British star Lily James showing how the ‘Roll’ feature makes your data go further. The campaign, created by Engine Creative, is the newest instalment of Sky Mobile’s ‘Hello Possible’ campaign. It highlights how Sky Mobile’s ‘Roll’ feature allows you to keep hold of what you would normally lose. At the end of every month, any unused data is typically lost with other network providers, whereas Sky Mobile lets you keep the data you have paid for, rolling it into your Sky Mobile piggybank for up to three years. The 30-second TV spot brings this concept to life, featuring ‘Little Colin’, an underdog at a rugby match, unexpectedly catching hold of the rugby ball. Lily James cheers him on excitedly from the sidelines, while The Beach Boys’ song ‘Wouldn’t it be Nice’ plays in the background, Colin dodges some of his team’s opponents and leaps high above others, completing an unbelievable try against all the odds. The spot finishes with Lily James saying: “Sky Mobile rolls your spare data so you can keep hold of it for up to three years.” The campaign launches on TV, social and radio on 29 April and runs until the end of June. The TV ad was directed by Sam Larsson. The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so.
Medientyp	Fernsehen
Länge	30 seconds
Soundtrack	The Beach Boys ‘Wouldn’t it be Nice’
Editing Company	Final Cut
Tonstudio	Wave Studios
Produktionsfirma	Traktor
Regisseur	Sam Larsson
Executive Creative Director	Leon Jaume
Creative Teammitglied	Nick Coates
Creative Teammitglied	Gabriella Kohli
Leiter Strategie	Gen Kobayashi
Senior Strategist	Alpesh Patel
Kundenbetreuung	Ed Norrington
Kundenbetreuung	Sally Heiser
Agency Producer	Bradley Woodus
Agency Producer	Henry Davies
Projektmanager	Sophie Richaume
Produzent	Fran Thompson
Cutter	Ryan Beck
Post-Produktion	1920
Sounddesigner	Tony Rapaccioli
Direktor Fotografie	Tim Maurice-Jones
Media planning/buying	MediaCom