| Titel | Friendly Mirror |
| Agentur | Africa |
| Kampagne | Friendly Mirror |
| Werbende | Grupo Bimbo |
| Marke | Nutrella |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 8 |
| Geschäftsbereich | Kekse, Brot, Knäckebrot |
| Slogan | awakens a smile in you |
| Story | To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women.The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles. |
| Philosophie | To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women. The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles. |
| Medientyp | Ambient |
| Länge | |
| Mehr Informationen | . |
| Executive Creative Director | Sergio Gordilho |
| Creative Director | Andrea Siqueira |
| Creative Director | Jeferson Rocha |
| Texter | Thomas Davini |
| Art Director | André Batista |
| Art Director | Jeferson Rocha |
| Agency Producer | Valdir Santos |
| Agency Producer | Rodrigo Ferrari |
| Direktor Kundenservice | Cintia Hachiya |
| Direktor Kundenservice | Isabela Melo |
| Direktor Kundenservice | Julia Alves de Lima |
| Media Director | Eduardo Ferreira |
| Media Director | Natassia Grieco |
| Media Director | Carlos Guerra |
| Etat-Planer | Marcio Beauclair |
| Etat-Planer | Mahira Oliveira |
| Produktionsfirma | Santa Transmedia |
| Produzent | Rafael Klein |
| Produzent | Renata Munaretto |
| Regie | Pedro Mahfuz |
| Executive Producer | Amadeu Caringi |
| Direktor Fotografie | Baiano |
| Redaktionsbüro | Santa Transmedia |
| Post-Produktion | Santa Transmedia |
| Tonstudio | Fita Sound Design |
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