Nick Law
Global Lead for Design and Creative Tech at Accenture Song
New York, Vereinigte Staaten von Amerika
TitelSocial Media Hell
Agentur
Kampagne SXSW
Werbende R/GA
Marke R/GA
PostedAugust 2011
Geschäftsbereich Community Websites
Philosophie Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell.
Medientyp Interaktiv
Art Director
Executive Creative Director
Texter
Texter
Stellvertretender Creative Director
Chief Creative Officer

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