Titel | Social Media Hell |
Agentur | R/GA |
Kampagne | SXSW |
Werbende | R/GA |
Marke | R/GA |
Posted | August 2011 |
Geschäftsbereich | Community Websites |
Philosophie | Social media has taken over our lives. We are constantly bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell. |
Medientyp | Interaktiv |
Art Director | Robertino Zambrano |
Executive Creative Director | Andy Clarke |
Texter | Chapin Clark |
Texter | Kristen Joy Watts |
Stellvertretender Creative Director | Mirco Pasqualini |
Chief Creative Officer | Nick Law |