Nick Law
Global Lead for Design and Creative Tech at Accenture Song
New York, Vereinigte Staaten von Amerika
TitelFans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agentur
Kampagne Fans Of Love
Werbende Ad Council
Marke Love Has No Labels
PostedNovember 2017
Geschäftsbereich Gemeinnützige Organisationen
Story The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce.
Medientyp Case Study
Produktionsfirma
Kolorierung
Chief Creative Officer
Werbeleiter
Werbeleiter
Regisseur
Creative Director
Creative Director
Executive Creative Director
Executive Creative Director
Strategist
Kaufmännischer Geschäftsführer
Etatdirektor
Executive Producer
Executive Producer
Executive Producer
Strategy Director
Business Affairs
Creative Teammitglied
Creative Teammitglied
Chief Marketing Officer (CMO)
Group Strategy Director
Executive Producer
Mixer
Mix
Filmproduzent/Produzent
Executive Producer
Cutter
Redaktionsbüro
Kolorist
Spezialeffekte
Spezialeffekte
Filmproduzent/Produzent
Filmproduzent/Produzent
Executive Producer
Executive Producer
Direktor Fotografie
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