| Titel | Lucky |
| Agentur | AMV BBDO |
| Kampagne | Lucky |
| Werbende | Department for Transport |
| Marke | DfT |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2005 / 1 |
| Produkt | Road Safety |
| Geschäftsbereich | Verkehrssicherheit |
| Story | A powerful road safety message given through the words of a young girl. If we hit her at 40mph there is an 80% chance se will die, but if we are driving at 30mph and run into her there is an 80% chance she will live. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Nigel Roberts |
| Creative Director | Paul Belford |
| Texter | Mary Wear |
| Art Director | Andy McKay |
| Agency Producer | Trish Russell |
| Produktionsfirma | Academy Films |
| Regisseur | Walter Stern |
| Produzent | Laura Kaufman |
| Musik | Mark Revell |
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