Titel | Flood |
Agentur | Y&R Dubai |
Kampagne | Heroes Wanted |
Werbende | Red Cross |
Marke | Red Cross Lebanon |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 2 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Slogan | Redcross.org.lb/volunteer |
Story | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
Problem | Volunteer numbers are always low and we wanted to get more people to sign up. |
Ergebnis | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
Medientyp | Plakat |
Digitale Retuschierung | Gitten Tom |
Agency Producer | Leng Panganiban |
Produktionsleitung | Amin Soltani |
Art Director | Sajesh Pudussery |
Texter | William Mathovani |
Creative Director | Kalpesh Patankar |
Chief Creative Officer | Shahir Zag |