Titel | River |
Agentur | Y&R Dubai |
Kampagne | Monologue |
Werbende | Jaguar Land Rover |
Marke | Land Rover |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 1 |
Geschäftsbereich | Autos |
Slogan | Meet interesting places |
Story | The brand campaign reimagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world’s harshest places. |
Philosophie | The brand campaign reimagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world’s harshest places. |
Problem | Brief: To promote and instill the classic adventurous spirit ofLand Rover in the next generation of prospective owners. |
Medientyp | Zeitungsanzeige |
Art Director | Kalpesh Patankar |
Texter | Shahir Zag |
Creative Director | Kalpesh Patankar |
Creative Director | Shahir Zag |