Kalpesh Patankar
Chief Creative Officer at Leo Burnett
Dubai, Vereinigte Arabische Emirate
TitelRiver
Agentur
Kampagne Monologue
Werbende Jaguar Land Rover
Marke Land Rover
Datum der ersten Ausstrahlung/Veröffentlichung 2012 / 1
Geschäftsbereich Autos
Slogan Meet interesting places
Story The brand campaign reimagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world’s harshest places. 
Philosophie The brand campaign reimagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world’s harshest places. 
Problem Brief:
To promote and instill the classic adventurous spirit ofLand Rover in the next generation of prospective owners. 
Medientyp Zeitungsanzeige
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